- Blue: Trustworthiness, peace, calm, serenity, stability
- Red: Love, energy, passion, danger, aggression
- Yellow: Happiness, energy, optimism, fear
- Green: Nature, growth, harmony, peace
- Orange: Energy, enthusiasm, creativity
- Purple: Royalty, power, mystery
- Black: Mourning, death, darkness, sophistication, luxury
- Turquoise: Calmness, creativity, wisdom, good fortune
- Pink: Femininity, love, playfulness, tranquility
- Brown: Nature, warmth, comfort, reliability, simplicity, strength, health
- Gray: Neutrality, sophistication, formality, restraint, tranquility
- White: Simplicity, purity, innocence, cleanliness